The golden arches on the retreat

According to a recent article, Mc Donald’s will close hundreds of its restaurants across Japan. I seems that other than the airport outlets, which are at least frequented by American costumers, the shops within Japan suffer from significant sales decrease. Also the recent advertisement campaign featuring “Mr. James” turned out to be a flop. Other American fast food chains, which suffered immense losses in the past years, are already planning to leave the Japanese market entirely. McD mentions the economic recession for their decrease in sales, but I am not sure if this reason accounts for all unsold burgers. I can imagine that Japanese society can’t be as easily trained as the American to eat junk food on a regular base. And even the golden arches with their powerful and aggressive advertising campaigns might crush on the walls of the Japanese food tradition (this is at least my hope :) )

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Posted in Drink, Food
2 Comments » for The golden arches on the retreat
  1. sebdec says:

    I guess the main reason is that for Japanese “junk” is more like ramen or yakinikku food :)

  2. Thomas Hobiger Thomas Hobiger says:

    When I walk through the streets of Tokyo and lets say New York, my eyes tell me that food must be healthier here. Even though it might be “junk” compared to traditional Japanese food, it does not cause massive overweight. Of course, food alone does not make people fat … that brings me to the point, to write “jogging” on my to-do-list for this weekend.

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